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Book Marketing Materials

September 25th, 2014

You’ve spent countless hours plotting, writing and editing to make your book absolutely perfect. Then comes the publishing process, which is a bear, whether done traditionally or on your own. Now your book is out there for purchase, so it’s smooth sailing from here on out, right? 1000% wrong. The old adage “build it and they will come” is utter nonsense, particularly in this internet day and age when consumers are potentially exposed to hundreds of new products, services, businesses and concepts every single day. So you’ve got to market your book – there’s no way around it. But how? Well, like with any project, you need the right tools. Which tools, however, is dependent on the target market of the book, of course.

Since Wishing Will is a middle grade novel, I decided I needed to have marketing materials for not only the kids but also their parents, since they are the ones who ultimately make the purchasing decisions. So my first round of marketing materials includes bookmarks for the kids (clean front side with simple purchasing information and the story synopsis on the back), half sheet flyer for the adults (story synopsis, purchasing information and also select reader reviews), and business cards for everyone I meet (cover on the front, minimal but essential information on the back with stylized elements).

For all of you authors out there, you’re probably wondering how much time and money is involved in creating and printing these marketing pieces. In my day job, I work in the marketing/branding/communications realm, so I’m fortunate to know how to create simple designs like those used for my marketing materials. A program like Photoshop is pretty much essential to elevate print deliverables beyond the amateur stage. As far as printing goes, I used UPrinting.com for all three pieces. I ordered 1000 of each and the total was around $150 – not bad at all considering the paper quality and printing is high-end. Now, of course, if you don’t know how to design your own marketing materials (and why would you – you’re a writer, after all!), this process can seem overwhelming and costly. I’d suggest utilizing the services of sites like Fiverr.com … or email me directly for some direct referrals.

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